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It addresses the need to change business focus and move away from the funnel view in order to achieve success in physical and digital business. It shows the secrets of what influences purchase decisions and highlights three differentiating factors: content, connection, engagement.

Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Stratten, Scott (Author), Kramer, Alison (Author)
Other Authors: Krochmal, Walter (Narrator)
Format: Electronic Audio
Language:Español
Published: [Place of publication not identified] : BookaVivo, 2021.
Edition:[1o edición].
Subjects:
Selling.
Customer relations.
Vente.
selling.
Customer relations
Selling
Downloadable audio books.
Audiobooks
Audiobooks.
Livres audio.
Online Access:Texto completo (Requiere registro previo con correo institucional)

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