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It addresses the need to change business focus and move away from the funnel view in order to achieve success in physical and digital business. It shows the secrets of what influences purchase decisions and highlights three differentiating factors: content, connection, engagement.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Stratten, Scott (Autor), Kramer, Alison (Autor)
Otros Autores: Krochmal, Walter (Narrador)
Formato: Electrónico Audiom
Idioma:Español
Publicado: [Place of publication not identified] : BookaVivo, 2021.
Edición:[1o edición].
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:It addresses the need to change business focus and move away from the funnel view in order to achieve success in physical and digital business. It shows the secrets of what influences purchase decisions and highlights three differentiating factors: content, connection, engagement.
Descripción Física:1 online resource (1 audio file (07 hr., 55 min.))
Tiempo de Juego:07:55:00
ISBN:9781638111450
1638111456