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Loved : how to rethink marketing for tech products /
The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But...
| Call Number: | Libro Electrónico |
|---|---|
| Main Author: | |
| Format: | Electronic Audio |
| Language: | Inglés |
| Published: |
[Place of publication not identified] :
Ascent Audio,
2022.
|
| Edition: | [First edition]. |
| Subjects: | |
| Online Access: | Texto completo (Requiere registro previo con correo institucional) |