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A customer-oriented manager for B2B services /

The notion of customer orientation is becoming a necessity rather than a choice for many companies. It is a lasting response to competitive pressure and supports the company in a renewed definition of its mission, beyond direct economic gain. Within B2B services, the manager, through proximity to th...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Mathieu, Valérie (Author)
Format: Electronic eBook
Language:Inglés
Published: London, UK : Hoboken, NJ : ISTE, Ltd. ; Wiley, 2022.
Series:Innovation, entrepreneurship and management series.
Subjects:
Online Access:Texto completo (Requiere registro previo con correo institucional)