Reputation capital : how to navigate crises and protect your greatest asset /

"A longtime ABC news reporter shows how, rather than try to deny, you can craft an honest and authentic response to any scandal and ultimately bolster your brand. In twenty years as a TV reporter, T. J. Winick covered many scandals, including the British Petroleum oil spill, the Pennsylvania St...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Winick, T. J. (Author)
Format: Electronic eBook
Language:Inglés
Published: Oakland, CA : Berrett-Koehler Publishers, [2022]
Edition:First edition.
Subjects:
Corporate image.
Reputation.
Public relations.
Scandals.
Crisis management.
Public Relations
Entreprises > Image.
Réputation.
Relations publiques.
Scandales.
Gestion de crise.
corporate image.
public relations.
Corporate image
Crisis management
Public relations
Reputation
Scandals
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