Cita APA (7a ed.)

Scott, D. M. (2022). The new rules of marketing & PR: How to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly (Eighth edition.). John Wiley & Sons, Inc..

Cita Chicago Style (17a ed.)

Scott, David Meerman. The New Rules of Marketing & PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly. Eighth edition. Hoboken, NJ: John Wiley & Sons, Inc., 2022.

Cita MLA (8a ed.)

Scott, David Meerman. The New Rules of Marketing & PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly. Eighth edition. John Wiley & Sons, Inc., 2022.