AI in marketing : master techniques to make AI work for you /

Marketers worry that Artificial Intelligence is going to take their jobs, but AI will take your job only if you refuse to use AI. Artificial intelligence is the flavor of the week—all the cool kids are doing it. And the field of marketing is no exception. Every component of the Marketing Technology...

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Bibliographic Details
Call Number:Libro Electrónico
Format: Electronic Video
Language:Inglés
Published: [London, England] : Pearson, [2022]
Edition:[First edition].
Series:LiveLessons (London, England)
Subjects:
Artificial intelligence > Marketing applications.
Intelligence artificielle > Applications en marketing.
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