Design-centered entrepreneurship /

"Grounded in extensive research and field-testing, Design-Centered Entrepreneurship presents a concise, problem-solving approach to developing a unique business concept. Step-by-step guidelines provide insight into exploring market problem spaces, uncovering overlooked opportunities, reframing...

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Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Basadur, Min (Author), Goldsby, Michael G. (Author), Mathews, Rob (Professor of management) (Author)
Format: Electronic eBook
Language:Inglés
Published: New York, NY : Routledge, 2022.
Edition:2nd edition.
Subjects:
New business enterprises.
Strategic planning.
Problem solving.
Entrepreneurship.
Problem Solving
Entrepreneurship
Nouvelles entreprises.
Planification stratégique.
Résolution de problème.
Entrepreneuriat.
entrepreneurs.
BUSINESS & ECONOMICS / Entrepreneurship
BUSINESS & ECONOMICS / New Business Enterprises
New business enterprises
Problem solving
Strategic planning
Electronic books.
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Step 1 : problem finding
  • Step 2 : fact finding
  • Step 3 : problem definition
  • Step 4 : idea finding
  • Step 5 : evaluate and select
  • Steps 6, 7 and 8 : solution implementation
  • Entrepreneurial leadership by design.

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