Sound business /

The world is full of sound - most of it unwanted and unplanned - which can change our moods, our behaviour and our performance. This book explains clearly how to use this fact to great advantage, in terms of productivity and customer performance. In a few years, a company's sound will become as...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Treasure, Julian
Format: eBook
Language:Inglés
Published: Cirencester : Management Books 2000 Ltd, 2011.
Edition:2nd ed.
Subjects:
Consumer behavior.
Customers > Psychology.
Marketing > Psychological aspects.
Sound > Physiological aspects.
Consommateurs > Comportement.
Marketing > Aspect psychologique.
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Pt. 1. Sounds interesting : The nature of sound
  • Hearing
  • Listening
  • pt. 2. Sound affects : The emperor's naked!
  • The main classes of sound
  • The golden rules of sound
  • Some new tools
  • The SoundFlow (TM) model
  • The sounds of brands
  • pt. 3. Sound practice : Sound and brands
  • Brand music
  • Sonic logo
  • Advertising sound
  • Branded audio
  • Product sound
  • Soundscapes
  • Telephone sound
  • Postscript : the future.

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