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Loved : how to rethink marketing for tech products /
"In today's hyper-competitive market, how a product is taken to market is at least as important as the product itself. It is no longer enough for marketers and product teams to just announce their product is superior. Even if what a product does is unique, others claim they do the same thi...
| Call Number: | Libro Electrónico |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
[2022]
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| Series: | Silicon Valley Product Group series.
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| Subjects: | |
| Online Access: | Texto completo (Requiere registro previo con correo institucional) |