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Marketing for sustainable development : rethinking consumption models /

Many people see a weak association between marketing and sustainable development and even consider them as two incompatible fields. However, marketing benefits from an extremely powerful position to encourage transformations at the production level and to guide consumers towards responsible behavior...

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Détails bibliographiques
Cote:Libro Electrónico
Autres auteurs: Dekhili, Sihem (Éditeur intellectuel)
Format: Électronique eBook
Langue:Inglés
Publié: London, UK : Hoboken, NJ : ISTE, Ltd. ; Wiley, 2021.
Collection:Agronomy and food science. Food chain management
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Accès en ligne:Texto completo (Requiere registro previo con correo institucional)
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par Dekhili, Sihem
Publié 2022
Texto completo
Électronique eBook