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Marketing for sustainable development : rethinking consumption models /

Many people see a weak association between marketing and sustainable development and even consider them as two incompatible fields. However, marketing benefits from an extremely powerful position to encourage transformations at the production level and to guide consumers towards responsible behavior...

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Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Dekhili, Sihem (Editor)
Format: Electronic eBook
Language:Inglés
Published: London, UK : Hoboken, NJ : ISTE, Ltd. ; Wiley, 2021.
Series:Agronomy and food science. Food chain management
Subjects:
Online Access:Texto completo (Requiere registro previo con correo institucional)