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The Storytelling Edge /
Smart businesses today understand the need to use stories to better connect with the people they care about. But few know how to do it well. In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped a...
| Autores principales: | , |
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| Autor Corporativo: | |
| Otros Autores: | |
| Formato: | Electrónico Audiom |
| Idioma: | Inglés |
| Publicado: |
Ascent Audio,
2018.
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| Edición: | 1st edition. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cim a2200000Ma 4500 | ||
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| 001 | OR_on1281680318 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr cn||||||||| | ||
| 008 | 041021s2018 xx uunn o n eng d | ||
| 040 | |a TOH |b eng |c TOH |d LUN |d OCLCF |d OCLCO |d OCLCQ | ||
| 019 | |a 1287805298 | ||
| 020 | |a 9781469098791 | ||
| 020 | |a 1469098792 | ||
| 024 | 8 | |a 9781469098791 | |
| 035 | |a (OCoLC)1281680318 |z (OCoLC)1287805298 | ||
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| 049 | |a UAMI | ||
| 100 | 1 | |a Lazauskas, Joe, |e author. | |
| 245 | 1 | 4 | |a The Storytelling Edge / |c Lazauskas, Joe. |
| 250 | |a 1st edition. | ||
| 264 | 1 | |b Ascent Audio, |c 2018. | |
| 300 | |a 1 online resource (15329 pages) | ||
| 336 | |a spoken word |b spw |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a audio file | ||
| 365 | |b 70.00 | ||
| 520 | |a Smart businesses today understand the need to use stories to better connect with the people they care about. But few know how to do it well. In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content. With The Storytelling Edge you will discover how leaders and workers can craft the powerful stories that not only build brands and engage customers, but also build relationships and make people care-in work and in life. | ||
| 542 | |f Copyright © Ascent Audio | ||
| 550 | |a Made available through: Safari, an O'Reilly Media Company. | ||
| 588 | 0 | |a Online resource; Title from title page (viewed May 30, 2018). | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Business. | |
| 650 | 0 | |a Success in business. | |
| 650 | 0 | |a Storytelling. | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 6 | |a Affaires. | |
| 650 | 6 | |a Succès dans les affaires. | |
| 650 | 6 | |a Art de conter. | |
| 650 | 6 | |a Stratégie de marque. | |
| 650 | 7 | |a branding. |2 aat | |
| 650 | 7 | |a Branding (Marketing) |2 fast |0 (OCoLC)fst01743755 | |
| 650 | 7 | |a Business. |2 fast |0 (OCoLC)fst00842262 | |
| 650 | 7 | |a Storytelling. |2 fast |0 (OCoLC)fst01134169 | |
| 650 | 7 | |a Success in business. |2 fast |0 (OCoLC)fst01137062 | |
| 655 | 4 | |a Audiobooks. | |
| 700 | 1 | |a Snow, Shane, |e author. | |
| 700 | 1 | |a Sorensen, Chris, |e narrator. | |
| 710 | 2 | |a O'Reilly for Higher Education (Firm), |e distributor. | |
| 710 | 2 | |a Safari, an O'Reilly Media Company. | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781469098791/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 994 | |a 92 |b IZTAP | ||