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Hey whipple, squeeze this : the classic guide to creating great advertising /
"Hey Whipple, Squeeze This, has helped generations of young creatives in advertising make their mark in the field. The lessons about writing and art direction contained in 5 previous editions of Whipple are still relevant. Creativity is still king. But students of the craft now need additional...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
[2022]
|
| Edición: | Sixth edition. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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|---|---|---|---|
| 001 | OR_on1280406073 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 211021s2022 nju ob 001 0 eng | ||
| 010 | |a 2021051594 | ||
| 040 | |a DLC |b eng |e rda |c DLC |d OCLCF |d OCLCO |d ORMDA |d YDX |d OCLCO |d TEFOD |d TXM |d OCLCQ |d OCLCO | ||
| 019 | |a 1280403813 | ||
| 020 | |a 9781119819745 |q electronic book | ||
| 020 | |a 1119819741 |q electronic book | ||
| 020 | |a 9781119819738 |q electronic book | ||
| 020 | |a 1119819733 |q electronic book | ||
| 020 | |z 9781119819691 |q paperback | ||
| 035 | |a (OCoLC)1280406073 |z (OCoLC)1280403813 | ||
| 037 | |a 9781119819691 |b O'Reilly Media | ||
| 037 | |a 44F48B63-0B5F-4F31-AAD9-6DEA5AC4EE82 |b OverDrive, Inc. |n http://www.overdrive.com | ||
| 042 | |a pcc | ||
| 050 | 0 | 0 | |a HF5825 |b .S85 2022 |
| 082 | 0 | 0 | |a 659.13/2 |2 23/eng/20211021 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Sullivan, Luke, |e author. | |
| 245 | 1 | 0 | |a Hey whipple, squeeze this : |b the classic guide to creating great advertising / |c Luke Sullivan. |
| 250 | |a Sixth edition. | ||
| 264 | 1 | |a Hoboken, New Jersey : |b John Wiley & Sons, Inc., |c [2022] | |
| 300 | |a 1 online resource (xvii, 393 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a "Hey Whipple, Squeeze This, has helped generations of young creatives in advertising make their mark in the field. The lessons about writing and art direction contained in 5 previous editions of Whipple are still relevant. Creativity is still king. But students of the craft now need additional guidance to ply their craft in a digital-first world. This edition contains important new chapters and updates that explain how to create great advertising in any format, including viral video content for YouTube and TikTok, content-marketing, social media, digital campaigns, as well as traditional television, radio, print and outdoor ads"-- |c Provided by publisher. | ||
| 588 | |a Description based on online resource; title from digital title page (viewed on April 06, 2022). | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Advertising copy. | |
| 650 | 6 | |a Publicité |x Rédaction. | |
| 650 | 7 | |a Advertising copy |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Sullivan, Luke. |t Hey whipple, squeeze this |b 6th edition. |d Hoboken, New Jersey : Wiley, [2022] |z 9781119819691 |w (DLC) 2021051593 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781119819691/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 994 | |a 92 |b IZTAP | ||