Winning innovation : how innovation excellence propels an industry icon toward sustained prosperity /

Testa Della Corsa, an Italian bicycle company, makes the best racing bikes in the world. But after decades of market dominance, competitors have brought the industry leader back to the peloton. The company⁰́₉s second-generation owner longs for retirement, but a tired product lineup is pushing down p...

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Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Majerus, Norbert (Author), Taninecz, George (Author)
Format: Electronic eBook
Language:Inglés
Published: [New York] : Productivity Press, 2022.
Edition:First edition.
Subjects:
Testa Della Corsa.
Bicycle industry > Italy.
Bicycle industry > Technological innovations > Italy.
Bicyclettes > Industrie > Italie.
Bicyclettes > Industrie > Innovations > Italie.
BUSINESS & ECONOMICS > Production & Operations Management.
BUSINESS & ECONOMICS > Industries > Manufacturing Industries.
BUSINESS & ECONOMICS > Quality Control.
Bicycle industry
Italy
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