Customer Relationship Management (CRM) for Medium and Small Enterprises : How to Find the Right Solution for Effectively Connecting with Your Customers.

Customer Relationship Management (CRM) systems are a growing topic among small and medium-sized enterprises, entrepreneurs, and solopreneurs, and it is completely clear that CRM is a tool that businesses should have in place to manage sales processes. Teams of salespeople must have a system to run t...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Specchia, Antonio
Format: Electronic eBook
Language:Inglés
Published: [Place of publication not identified] : Productivity Press, 2022.
Edition:First edition.
Subjects:
Relationship marketing.
Customer relations > Management.
Marketing relationnel.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Management.
Customer relations > Management
Relationship marketing
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • AcknowledgmentsAbout the AuthorCHAPTER 1: Understanding the CRMCHAPTER 2: The value for the organisationCHAPTER 3: Sales Process managementCHAPTER 4: Leads GenerationCHAPTER 5: Helping people (Customer Service)CHAPTER 6: Data ArchitectureCHAPTER 7: Reporting and forecastingCHAPTER 8: Implementing a CRMCHAPTER 9: How to select a CRM platform

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