The partnership economy : how modern businesses find new customers, grow revenue, and deliver exceptional experiences /

"Traditionally marketing/business partnerships were limited to affiliates' revenue and transaction-based relationships designed to drive customer acquisition though loyalty programs, couponing or sampling. Today's partnership ecosystem has expanded to include creative collaborations a...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Yovanno, David A. (Author)
Format: Electronic eBook
Language:Inglés
Published: Hoboken, New Jersey : John Wiley & Sons, Inc., [2022]
Subjects:
Strategic alliances (Business)
Business networks.
Joint ventures.
Alliances stratégiques (Affaires)
Réseaux d'affaires.
Coentreprises.
joint venture (economic concept)
Online Access:Texto completo (Requiere registro previo con correo institucional)

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Texto completo (Requiere registro previo con correo institucional)

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