Data science for marketing analytics : a practical guide to forming a killer marketing strategy through data analysis with Python /

Turbocharge your marketing plans by making the leap from simple descriptive statistics in Excel to sophisticated predictive analytics with the Python programming language. Unleash the power of data to reach your marketing goals with this practical guide to data science for business. This book will h...

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Détails bibliographiques
Cote:Libro Electrónico
Auteurs principaux: Baig, Mirza Rahim (Auteur), Govindan, Gururajan (Auteur), Shrimali, Vishwesh Ravi (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: Birmingham, UK : Packt Publishing, 2021.
Édition:Second edition.
Sujets:
Consumer behavior > Data processing.
Marketing > Data processing.
Python (Computer program language)
Consommateurs > Comportement > Informatique.
Marketing > Informatique.
Python (Langage de programmation)
Consumer behavior > Data processing
Marketing > Data processing
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