APA (7th ed.) Citation

Baig, M. R., Govindan, G., & Shrimali, V. R. (2021). Data science for marketing analytics: A practical guide to forming a killer marketing strategy through data analysis with Python (Second edition.). Packt Publishing.

Chicago Style (17th ed.) Citation

Baig, Mirza Rahim, Gururajan Govindan, and Vishwesh Ravi Shrimali. Data Science for Marketing Analytics: A Practical Guide to Forming a Killer Marketing Strategy Through Data Analysis with Python. Second edition. Birmingham, UK: Packt Publishing, 2021.

MLA (8th ed.) Citation

Baig, Mirza Rahim, et al. Data Science for Marketing Analytics: A Practical Guide to Forming a Killer Marketing Strategy Through Data Analysis with Python. Second edition. Packt Publishing, 2021.