Contemporary issues in digital marketing /

"This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With contributions from world-renowned experts, the book covers: Big Data, Artificial Intelligence and Analytics in Digital Marketing ; Emergin...

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Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Niininen, Outi (Editor)
Format: Electronic eBook
Language:Inglés
Published: Abingdon, Oxon ; New York, NY : Routledge, 2021.
Subjects:
Internet marketing.
Marketing sur Internet.
BUSINESS & ECONOMICS / E-Commerce / Internet Marketing
BUSINESS & ECONOMICS / Customer Service
BUSINESS & ECONOMICS / International / Marketing
Online Access:Texto completo (Requiere registro previo con correo institucional)

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Texto completo (Requiere registro previo con correo institucional)

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