Practical management for the digital age : an introduction for engineers, scientists, and related disciplines /

"This book is an accessible and comparatively short text that can comfortably be read cover-to-cover over the course of a semester. It has been written for readers with little or no prior knowledge of the concepts of management or experience in professional management activities. It forms an ac...

Full description

Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Baumers, Martin (Author), Dominy, John (Professor of engineering) (Author)
Format: Electronic eBook
Language:Inglés
Published: Boca Raton, FL : CRC Press, 2022.
Edition:First edition.
Subjects:
Management.
Project management.
Gestion.
Gestion de projet.
management.
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Toward modern management
  • The private enterprise
  • The economic theory of the firm
  • The economics of digitalization and automation
  • Technology, innovation, and disruption
  • Life cycle thinking
  • Business modeling
  • New business formation
  • Managing operations
  • Managing people
  • Marketing
  • Managing quality and risk
  • Financial planning and the basics of financial accounting
  • Financial analysis
  • Evaluating flows of money
  • Planning and monitoring projects.

Similar Items