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An audience of one : drive superior results by making the radical shift from mass marketing to one-to-one marketing /

"The breakthrough marketing strategy today's leading companies are using to change consumer behavior and drive revenue to the bottom line Walmart, United Airlines, Jeep, and many other top companies are using the breakthrough strategy-one-to-one marketing-with amazing results, and now you...

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Détails bibliographiques
Cote:Libro Electrónico
Auteurs principaux: Turner, Jamie, 1961- (Auteur), Moxley, Chuck (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: New York, NY : McGraw Hill, [2021]
Sujets:
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)

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