Turner, J., & Moxley, C. (2021). An audience of one: Drive superior results by making the radical shift from mass marketing to one-to-one marketing. McGraw Hill.
Cita Chicago Style (17a ed.)Turner, Jamie, y Chuck Moxley. An Audience of One: Drive Superior Results by Making the Radical Shift from Mass Marketing to One-to-one Marketing. New York, NY: McGraw Hill, 2021.
Cita MLA (8a ed.)Turner, Jamie, y Chuck Moxley. An Audience of One: Drive Superior Results by Making the Radical Shift from Mass Marketing to One-to-one Marketing. McGraw Hill, 2021.
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