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Social media for small business : marketing strategies for business owners /
"Social Media For Small Business delivers a step-by-step guide to unlocking the potential of social media to grow your business. Award-winning author and entrepreneur Franziska Iseli walks you through how to use Facebook, LinkedIn, Instagram, YouTube, Twitter, and Pinterest to market your small...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Place of publication not identified] :
John Wiley,
2021.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Cover
- Title Page
- Copyright Page
- Contents
- About the author
- Dedication
- Preface
- Part I The power of social media
- Chapter 1 Why socialmedia?
- The leverage principle: exponential vs linear
- Social proof
- The power of small
- The challenge
- No magic pill
- Chapter 2 What is social media?
- Social
- Media
- An opportunity for small businesses
- Chapter 3 The MAVERICK principles
- #1 Momentum
- #2 Audience
- #3 Value
- #4 Enjoyment
- #5 Relationships
- #6 Improvement
- #7 Consistency
- #8 Kindness
- Part II Always start with strategy
- Chapter 4 What is marketing?
- The four types of marketing
- Mass marketing
- Hope marketing
- Hunting vs farming
- Relationship-based marketing
- Chapter 5 Building your marketing machine
- Understanding your audience
- The Desires vs Frustrations Matrix
- How to research your audiences
- Speak to people
- Surveys
- Analytics
- The Online Eco-System
- Your website
- Traffic
- Conversions
- Relationships
- Reactivation
- The customer journey
- Chapter 6 Creating your brand strategy
- What is a brand?
- Personal vs business brand
- The Brand Alchemy Method
- Brand foundation
- Brand positioning
- Brand messaging
- Brand engagement
- Chapter 7 Social media content strategy
- The content bucket method
- Authority content-how to
- Industry news and trends
- Behind the scenes
- User-generated content
- Product reviews
- Promoting your business
- Curated content from other sources
- Bonus content tips
- The content checklist
- The anatomy of a great piece of content
- Play by your strengths
- Repurpose content
- Use emojis
- How to find your keywords
- Chapter 8 Your social media plan
- Objectives
- Audiences
- Social media channels
- 1. Where are your ideal target markets hanging out?
- 2. Are you having fun?
- Content
- Tone of voice
- Content themes
- Publishing
- Part III Social media channels
- Chapter 9 Facebook
- Why Facebook?
- Who is Facebook for?
- Set-up and definitions
- Your personal profile
- Your business page
- Facebook groups
- Content strategies
- Behind the scenes
- How to
- Customer stories
- Content curation
- Growth strategies
- Create and manage Facebook groups
- Run Facebook Live
- Use DMs to move people towards a sale
- Facebook advertising
- How to create successful ad campaigns
- The four CORE campaigns
- Facebook 'likes' campaigns
- Wanna keep it simple? Hit 'boost'
- Metrics
- Cost per action
- Cost per click
- Frequency
- Test, measure and adjust your campaigns
- Hot tips and tools
- Chapter 10 Instagram
- Why Instagram?
- Who is Instagram for?
- Set-up and definitions
- Name and username
- Bio
- Profile image
- Direct message (DM)
- Stories
- Story highlights
- Instagram Live
- IGTV
- Content strategies
- The anatomy of a post
- Niche content
- Growth strategies
- Following and unfollowing