Advertising management in a digital environment : text and cases /

"Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management. Divided into three core sections, the book provides a truly holistic a...

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Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Kelley, Larry D., 1955- (Author), Bartel Sheehan, Kim, 1958- (Author)
Format: Electronic eBook
Language:Inglés
Published: Abingdon, Oxon ; New York, NY : Routledge, 2022.
Subjects:
Advertising > Management.
Advertising media planning.
Relationship marketing.
Digital media.
Publicité > Gestion.
Plans médias.
Marketing relationnel.
Médias numériques.
BUSINESS & ECONOMICS / Advertising & Promotion
BUSINESS & ECONOMICS / Management
BUSINESS & ECONOMICS / Industries / Media & Communications Industries
Advertising > Management
Advertising media planning
Digital media
Relationship marketing
Online Access:Texto completo (Requiere registro previo con correo institucional)

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Texto completo (Requiere registro previo con correo institucional)

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