Magnetic Stories : Connect with Customers and Engage Employees with Brand Storytelling /

Your brand is the stories people share about you when you're not in the room. Whether a small, one or two-person company or a large multinational; a not for profit or a Government organisation; a start-up entrepreneur or a corporate institution; a school or a sporting team; a religious institut...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Dolan, Gabrielle (Author)
Format: Electronic eBook
Language:Inglés
Published: Milton Qld : John Wiley & Sons Australia, Ltd, 2021.
Subjects:
Brand name products.
Business names.
Consumers > Attitudes.
Produits de marque.
Raison sociale.
Consommateurs > Attitudes.
Business names
Consumers > Attitudes
Case studies
Online Access:Texto completo (Requiere registro previo con correo institucional)

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Texto completo (Requiere registro previo con correo institucional)

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