Principles of strategic communication /

"Designed to support the paradigm shift in media and communication, this book presents the basic tenants of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces s...

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Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Holtzhausen, Derina Rhoda (Author), Fullerton, Jami A., 1963- (Author), Lewis, Bobbi Kay, 1970- (Author), Shipka, Danny, 1967- (Author)
Format: Electronic eBook
Language:Inglés
Published: New York : Routledge, 2021.
Subjects:
Business communication.
Advertising.
Marketing.
Public relations.
Marketing
Public Relations
Communication dans l'entreprise.
Relations publiques.
marketing.
public relations.
BUSINESS & ECONOMICS / Public Relations
BUSINESS & ECONOMICS / Advertising & Promotion
BUSINESS & ECONOMICS / Marketing / General
Online Access:Texto completo (Requiere registro previo con correo institucional)

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Texto completo (Requiere registro previo con correo institucional)

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