Goliath strikes back : how traditional retailers are winning back customers from ecommerce startups /

Capturing the ecommerce edge in customer growth and retention has been a decades-long battle between eRetail startups and large traditional retailers. The two face different sets of challenges and those challenges are constantly evolving in our digital world. Goliath Strikes Back: How Traditional Re...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Cohan, Peter S., 1957- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Berkeley, CA] : Apress, [2020]
Temas:
Marketing.
Industrial management.
Leadership.
Marketing research.
New business enterprises.
Organization.
Planning.
Management.
Marketing
Leadership
Gestion d'entreprise.
Marketing > Recherche.
Nouvelles entreprises.
Planification.
Gestion.
marketing.
management.
Industrial management
Management
Marketing research
New business enterprises
Organization
Planning
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Part 1: Exploring Strategic Mindset by Industry
  • Chapter 1: Introduction
  • Chapter 2: Consumer Electronics
  • Chapter 3: Video Entertainment
  • Chapter 4: Newspapers
  • Chapter 5: Groceries
  • Chapter 6: Furniture
  • Chapter 7: Logistics
  • Part 2: Implications for Leaders
  • Chapter 8: Leading Through Strategic Mindset
  • Appendix: Notes.

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