Cargando…
Learning Path : UX Strategy /
User experience strategy entails a blend of business strategy and UX design, but until now, there hasn't been an easy-to-apply framework for executing it. This Learning Path provides you with a methodical set of lightweight strategy tools and techniques to help you and your team craft innovativ...
| Autores principales: | , |
|---|---|
| Autor Corporativo: | |
| Formato: | Electrónico Video |
| Idioma: | Inglés |
| Publicado: |
[Place of publication not identified] :
O'Reilly Media, Incorporated,
2017.
|
| Edición: | 1st edition. |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cgm a22000007i 4500 | ||
|---|---|---|---|
| 001 | OR_on1228516602 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o c | ||
| 007 | cr cn||||||||| | ||
| 007 | vz czazuu | ||
| 008 | 210101s2017 xx --- e o vleng d | ||
| 040 | |a TOH |b eng |c TOH |d OCLCO |d NZCPL |d OCLCF |d OCLCO |d OCLCQ | ||
| 019 | |a 1232117017 |a 1305880876 | ||
| 020 | |a 9781491967294 | ||
| 020 | |a 1491967293 | ||
| 020 | |z 9781491967287 | ||
| 024 | 8 | |a 9781491967294 | |
| 035 | |a (OCoLC)1228516602 |z (OCoLC)1232117017 |z (OCoLC)1305880876 | ||
| 049 | |a UAMI | ||
| 100 | 1 | |a Levy, Jaime, |e author. | |
| 245 | 1 | 0 | |a Learning Path : |b UX Strategy / |c Levy, Jaime. |
| 250 | |a 1st edition. | ||
| 264 | 1 | |a [Place of publication not identified] : |b O'Reilly Media, Incorporated, |c 2017. | |
| 300 | |a 1 online resource (1 video file, approximately 5 hr., 24 min.) | ||
| 336 | |a two-dimensional moving image |b tdi |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a video file | ||
| 365 | |b 199.95 | ||
| 520 | |a User experience strategy entails a blend of business strategy and UX design, but until now, there hasn't been an easy-to-apply framework for executing it. This Learning Path provides you with a methodical set of lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want. UX strategy consultant Jaime Levy takes you through the process, including instructive business cases, historical context, and real-world examples so you can see these tactics in action and understand how to apply them to your own work. Whether you're an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this Learning Path will equip you with simple-to-advanced strategy approaches that you can use in your work right away. You'll be able to define and validate your target users through provisional personas and customer discovery techniques. You'll learn how to conduct competitive research and analysis to identify opportunities to create unique value, even in a crowded competitive marketplace. You'll understand how to focus your team on the primary utility and business model of your product by running structured experiments using prototypes. And you'll learn how to create UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics. | ||
| 542 | |f Copyright © O'Reilly Media, Incorporated. | ||
| 550 | |a Made available through: Safari, an O'Reilly Media Company. | ||
| 588 | 0 | |a Online resource; Title from title screen (viewed March 3, 2017). | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 700 | 1 | |a Rufino, Angela, |e author. | |
| 710 | 2 | |a O'Reilly for Higher Education (Firm), |e distributor. | |
| 710 | 2 | |a Safari, an O'Reilly Media Company. | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/videos/~/9781491967294/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 936 | |a BATCHLOAD | ||
| 994 | |a 92 |b IZTAP | ||