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The practice of government public relations /
"Along with such traditional management tools as budgeting, HR, planning and leadership, The Practice of Government Public Relations, Second Edition demonstrates that the 21st century government administrator needs new tools to address the changing context of government communication. It provid...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York, NY :
Routledge,
2022.
|
| Edición: | Second edition. |
| Colección: | Public administration and public policy.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Government public relations : what is it good for? / Mordecai Lee
- Media relations / Christie Parell and Scott Talan
- Public information campaigns / Jenifer Kopfman and Amanda Ruth-McSwain
- Crisis communication challenges in the public sector / J. Suzanne Horsley and Matthew S. Vandyke
- Strategic communication planning in the digital age / Diana Martinelli
- Harnessing social media effectively on behalf of governments / Kara Alaimo
- Why do places brand? Branding in the public sector / Staci M. Zavattaro
- Digital branding for government public relations / Aroon P. Manoharan and Hsin-Ching Wu
- Ethics in government public relations and modern challenges for public sector organizations / Shannon A. Bowen and Alessandro Lovari
- Operating in awareness of legal, institutional, political contexts / Kevin R. Kosar
- Monitoring and evaluating government media and social media engagement / Maureen Taylor
- Reputation management / Alan Abitbol and Judson Meeks
- Applying Mordecai Lee's government public relations model in teaching and practice / Paul K. Dezendorf
- Public relations(hips) through public engagement : approaching public administration as civic professionals / Timothy J. Shaffer.