Choose your customer : how to compete against the digital giants and thrive /

"Two top specialists in profitable growth and innovative customer-supplier relationships show companies of all sizes how to compete with the tech giants-by choosing and providing peerless value to the right customers for long-term success. Every year, managers at companies large and small are f...

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Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Byrnes, Jonathan L. S. (Author), Wass, John S. (Author)
Format: Electronic eBook
Language:Inglés
Published: New York : McGraw Hill, [2021]
Subjects:
Consumer behavior.
Customer relations > Management.
Corporate profits.
Consommateurs > Comportement.
Entreprises > Profits.
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Cover
  • Title Page
  • Copyright Page
  • Dedication
  • Contents
  • Acknowledgments
  • Introduction
  • Part I The End of an Era
  • 1 Today's Flood of Change
  • Part II Choose your Customer
  • 2 Navigate the Currents of Change
  • 3 Build your Strategic High Ground
  • 4 Manage to Thrive in a Period of Crisis
  • Part III Align your Company
  • 5 Create a Winning Customer Value Footprint
  • 6 Own your Customer High Ground
  • 7 Develop the Right Customer Relationships
  • Part IV Manage to Win
  • 8 Manage at the Right Level
  • 9 Become a Value Entrepreneur
  • Index.

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