APA (7th ed.) Citation

Byrnes, J. L. S., & Wass, J. S. (2021). Choose your customer: How to compete against the digital giants and thrive. McGraw Hill.

Chicago Style (17th ed.) Citation

Byrnes, Jonathan L. S., and John S. Wass. Choose Your Customer: How to Compete Against the Digital Giants and Thrive. New York: McGraw Hill, 2021.

MLA (8th ed.) Citation

Byrnes, Jonathan L. S., and John S. Wass. Choose Your Customer: How to Compete Against the Digital Giants and Thrive. McGraw Hill, 2021.