Rock the tech stage : how the best speakers in tech present ideas and pitch products /

One impactful product launch can make a world of difference in a companys lifelong success. Unforgettable presentations, such as the iPhone launch by Steve Jobs, have set high standard for wow-ing a tech audience, and lessons can be taken from this and other memorable conference stage moments to ens...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Santolalla, Oscar (Author)
Format: Electronic eBook
Language:Inglés
Published: [Berkeley, CA] : Apress, [2020]
Subjects:
New products > Marketing.
High technology > Marketing.
High technology industries > Marketing.
Sales presentations.
Product demonstrations.
Public relations.
Branding (Marketing)
Public Relations
Arguments de vente.
Produits commerciaux > Démonstrations.
Relations publiques.
Stratégie de marque.
public relations.
branding.
Leadership.
New business enterprises.
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • 1. The Tech Stage
  • 2. Story
  • 3. Killer Demos
  • 4. Metaphor
  • 5. Dataviz
  • 6. Passion
  • 7. Props
  • 8. Presentation Hacks
  • 9. Interaction
  • 10. Staging
  • 11. Memory
  • 12. The Virtual Tech Stage
  • 13. Getting Started
  • Appendix A. Resources.

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