Marketing Metrics: 50+ Metrics Every Executive Should Master /

Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics. In Marketing Metrics , four leading researchers and consultants systematically introduce today's most powerful marketing metrics. The authors show how to use a "dashboard&q...

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Detalles Bibliográficos
Autores principales: Farris, Paul (Autor), Bendle, Neil (Autor), Pfeifer, Phillip (Autor), Reibstein, David (Autor)
Autor Corporativo: Safari, an O'Reilly Media Company
Otros Autores: Farris, P. (Paul), 1939-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Place of publication not identified] : Pearson, 2006.
Edición:1st edition.
Temas:
Marketing research.
Marketing > Mathematical models.
Marketing > Recherche.
Marketing > Modèles mathématiques.
Marketing > Mathematical models
Marketing research
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

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