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The Interface between Demand Management and Production Strategies at TractParts /
This new supply chain management case study illuminates the interplay between demand management and production strategies at TractParts, a leading Indian manufacturer of pumps, engines, electric motors, and transformers. It presents the firm's seasonal demand patterns, shows how they might be m...
| Main Authors: | , , |
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| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
[Place of publication not identified] :
Pearson,
2013.
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| Edition: | 1st edition. |
| Subjects: | |
| Online Access: | Texto completo (Requiere registro previo con correo institucional) |
| Summary: | This new supply chain management case study illuminates the interplay between demand management and production strategies at TractParts, a leading Indian manufacturer of pumps, engines, electric motors, and transformers. It presents the firm's seasonal demand patterns, shows how they might be met through either "chase" or "level" strategies, and challenges readers to identify potential cost savings by shifting demand via discounting. Focusing on realistic issues and challenges throughout, this case study offers exceptional value to both students and practitioners. Authors: Abhishek Shinde and Dileep More, both from the Indian Institute of Management. |
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| Physical Description: | 1 online resource (4 pages) |
| ISBN: | 9780133586107 0133586103 |