APA (7th ed.) Citation

Mahajan, V., Banga, K., Gunther, R., & Gunther, R. E. (2005). The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years (1st edition.). Pearson.

Chicago Style (17th ed.) Citation

Mahajan, Vijay, Kamini Banga, Robert Gunther, and Robert E. Gunther. The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years. 1st edition. [Place of publication not identified]: Pearson, 2005.

MLA (8th ed.) Citation

Mahajan, Vijay, et al. The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years. 1st edition. Pearson, 2005.