Cita APA (7a ed.)

Mahajan, V., Banga, K., Gunther, R., & Gunther, R. E. (2005). The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years (1st edition.). Pearson.

Cita Chicago Style (17a ed.)

Mahajan, Vijay, Kamini Banga, Robert Gunther, y Robert E. Gunther. The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years. 1st edition. [Place of publication not identified]: Pearson, 2005.

Cita MLA (8a ed.)

Mahajan, Vijay, et al. The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years. 1st edition. Pearson, 2005.