Customer Culture: How FedEx® and Other Great Companies Put the Customer First Every Day /

Everyone talks about creating a "customer-centered culture." In CustomerCulture: How FedEx and Other Great Companies Put Their Customer First Every Day , the executive who pioneered FedExÕs legendary customer culture shows exactly how to go beyond talk and make it happen Ñ for real! Draw...

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Bibliographic Details
Main Author: Basch, Michael (Author)
Corporate Author: Safari, an O'Reilly Media Company
Format: Electronic eBook
Language:Inglés
Published: [Place of publication not identified] : Pearson, 2002.
Edition:1st edition.
Series:Financial Times Prentice Hall books.
Subjects:
Corporate culture.
Organizational effectiveness > Case studies.
Corporate culture > Case studies.
Customer loyalty.
Quality of work life.
Organizational effectiveness.
Case studies.
Online Access:Texto completo (Requiere registro previo con correo institucional)
Description
Summary:Everyone talks about creating a "customer-centered culture." In CustomerCulture: How FedEx and Other Great Companies Put Their Customer First Every Day , the executive who pioneered FedExÕs legendary customer culture shows exactly how to go beyond talk and make it happen Ñ for real! Drawing on lessons learned at FedEx, Michael Basch identifies key cultural obstacles and leadership failures that dilute customer focus, and demonstrates exactly how to build systems and structures that help good people deliver outstanding service.
Physical Description:1 online resource (304 pages).
ISBN:9780130353313
0130353310

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