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Getting multi-channel distribution right /
"A distribution channel is the chain of distributors, retailers, and other intermediaries through which a supplier's product reaches end consumers, implying a unidirectional movement of goods along a single route, from the point of production to the point of consumption. Even this simple d...
| Call Number: | Libro Electrónico |
|---|---|
| Main Authors: | , |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Hoboken, New Jersey :
John Wiley & Sons,
[2020]
|
| Edition: | Second edition. |
| Subjects: | |
| Online Access: | Texto completo (Requiere registro previo con correo institucional) |
Table of Contents:
- PART I : THE BEDROCK OF CHANNEL FUNCTIONS, POWER, AND CONFLICT
- PART II : METRICS, TOOLS, AND FRAMEWORKS FOR GETTING THE RIGHT DISTRIBUTION
- PART III : ALIGNING THE MARKETING MIX TO MANAGE DISTRIBUTION.