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Marketing 5.0 : technology for humanity /

"Famous for inventing 'The 4 P's of Marketing' Professor Phil Kotler's textbooks have trained generations of marketers in the basics of this challenging discipline. In Marketing 5.0 he explains the greatest problem facing marketers today how to integrate three major movement...

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Détails bibliographiques
Cote:Libro Electrónico
Auteurs principaux: Kotler, Philip (Auteur), Kartajaya, Hermawan, 1947- (Auteur), Setiawan, Iwan (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: Hoboken, New Jersey : John Wiley & Sons, Inc., [2021]
Sujets:
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)