Marketing 5.0 : technology for humanity /

"Famous for inventing 'The 4 P's of Marketing' Professor Phil Kotler's textbooks have trained generations of marketers in the basics of this challenging discipline. In Marketing 5.0 he explains the greatest problem facing marketers today how to integrate three major movement...

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Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Kotler, Philip (Author), Kartajaya, Hermawan, 1947- (Author), Setiawan, Iwan (Author)
Format: Electronic eBook
Language:Inglés
Published: Hoboken, New Jersey : John Wiley & Sons, Inc., [2021]
Subjects:
Marketing.
Technology.
Marketing
Technology
Technologie.
marketing.
Online Access:Texto completo (Requiere registro previo con correo institucional)

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Texto completo (Requiere registro previo con correo institucional)

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