Baird, N. (2020). Innovator's Playbook: How to Create Great Products, Services and Experiences That Your Customers Will Love. John Wiley & Sons, Incorporated.
Cita Chicago Style (17a ed.)Baird, Nathan. Innovator's Playbook: How to Create Great Products, Services and Experiences That Your Customers Will Love. Hoboken: John Wiley & Sons, Incorporated, 2020.
Cita MLA (8a ed.)Baird, Nathan. Innovator's Playbook: How to Create Great Products, Services and Experiences That Your Customers Will Love. John Wiley & Sons, Incorporated, 2020.
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