Re-inventing customer engagement using machine learning /

"Consumers today are less brand loyal and primarily driven by rewards, benefits and experiences. Constant changing customer preferences and card business economics point to a need for being hyper focused on customer engagement. In this presentation, Visa Consulting & Analytics showcases som...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Formato: Electrónico Video
Idioma:Inglés
Publicado: [Place of publication not identified] : Data Science Salon, 2019.
Temas:
Consumer satisfaction.
Customer loyalty.
Machine learning.
Consumer Behavior
Consommateurs > Satisfaction.
Consommateurs > Fidélité.
Apprentissage automatique.
Electronic videos.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:"Consumers today are less brand loyal and primarily driven by rewards, benefits and experiences. Constant changing customer preferences and card business economics point to a need for being hyper focused on customer engagement. In this presentation, Visa Consulting & Analytics showcases some of the approaches to increase customer engagement and improve retention using Machine Learning techniques on transactional data."--Resource description page
Notas:Title from resource description page (Safari, viewed October 28, 2020).
Descripción Física:1 online resource (1 streaming video file (27 min., 10 sec.))

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