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Growth opportunities for brands during the COVID-19 crisis : small and midtier brands have unique opportunities to provide value in the new consumer environment /

Bibliographic Details
Call Number:	Libro Electrónico
Main Authors:	Knowles, Jonathan (Author), Ettenson, Richard (Author), Lynch, Patrick (Author), Dollens, Joseph (Author)
Format:	Electronic eBook
Language:	Inglés
Published:	[Cambridge, Massachusetts] : MIT Sloan Management Review, [2020]
Subjects:	COVID-19 (Disease) > Economic aspects. Small business marketing. Branding (Marketing) Consumer behavior. COVID-19 > Aspect économique. Stratégie de marque. Consommateurs > Comportement. branding.
Online Access:	Texto completo (Requiere registro previo con correo institucional)

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