Growth opportunities for brands during the COVID-19 crisis : small and midtier brands have unique opportunities to provide value in the new consumer environment /

Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Knowles, Jonathan (Author), Ettenson, Richard (Author), Lynch, Patrick (Author), Dollens, Joseph (Author)
Format: Electronic eBook
Language:Inglés
Published: [Cambridge, Massachusetts] : MIT Sloan Management Review, [2020]
Subjects:
COVID-19 (Disease) > Economic aspects.
Small business marketing.
Branding (Marketing)
Consumer behavior.
COVID-19 > Aspect économique.
Stratégie de marque.
Consommateurs > Comportement.
branding.
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