Competing with unicorns : how the world's best companies ship software and work differently /

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Massively successful tech companies-- Unicorns--have discovered how to take the techniques that made them successful as a startup and scale them to the enterprise level. Amazon, Facebook, Google, and Spotify all work like startups, despite having workforces numbering in the tens of thousands. Go beh...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Rasmusson, Jonathan (Author)
Format: Electronic eBook
Language:Inglés
Published: [Place of publication not identified] : The Pragmatic Bookshelf, [2020]
Series:Pragmatic programmers.
Subjects:
Computer software > Marketing.
Business enterprises.
Product management.
Success in business.
New products > Management.
Entreprises.
Produits commerciaux > Gestion.
Succès dans les affaires.
businesses (business enterprises)
firms.
Business enterprises
Computer software > Marketing
Product management
Success in business
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • What's different about startups
  • Give purpose with missions
  • Empower through squads
  • Scale with tribes
  • Align with bets
  • Working at a tech lead company
  • Invest in productivity
  • Learn with data
  • Reinforce through culture
  • Leveling up, from there to here.

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