Dating disruption - how Tinder gamified an industry : Tinder's gamelike user experience enticed overlooked users, led to rapid segment growth, and ultimately displaced industry incumbents /

Détails bibliographiques
Cote:Libro Electrónico
Auteurs principaux: Abolfathi, Niloofar (Auteur), Santamaria, Simone (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: [Cambridge, Massachusetts] : MIT Sloan Management Review, [2020]
Sujets:
Tinder (Computer program)
Dating (Social customs) > Computer network resources.
Mobile apps > Social aspects.
Online dating.
Applications mobiles > Aspect social.
Rencontres amoureuses sur Internet.
Dating (Social customs) > Computer network resources
Online dating
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