APA (7th ed.) Citation

Abolfathi, N., & Santamaria, S. (2020). Dating disruption - how Tinder gamified an industry: Tinder's gamelike user experience enticed overlooked users, led to rapid segment growth, and ultimately displaced industry incumbents. MIT Sloan Management Review.

Chicago Style (17th ed.) Citation

Abolfathi, Niloofar, and Simone Santamaria. Dating Disruption - How Tinder Gamified an Industry: Tinder's Gamelike User Experience Enticed Overlooked Users, Led to Rapid Segment Growth, and Ultimately Displaced Industry Incumbents. [Cambridge, Massachusetts]: MIT Sloan Management Review, 2020.

MLA (8th ed.) Citation

Abolfathi, Niloofar, and Simone Santamaria. Dating Disruption - How Tinder Gamified an Industry: Tinder's Gamelike User Experience Enticed Overlooked Users, Led to Rapid Segment Growth, and Ultimately Displaced Industry Incumbents. MIT Sloan Management Review, 2020.