Fail fast or win big : the start-up plan for starting now /

-- costly. -- connect with real customers and determine quickly whether their idea is -- entrepreneurs who set out to fail fast and ended up winning big, this ground breaking guide reveals how the right kind of risk can really pay off.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Schroeder, Bernhard (Author)
Format: Electronic eBook
Language:Inglés
Published: New York : AMACOM - American Management Association, 2015.
Edition:First Edition.
Subjects:
New business enterprises > Planning.
New products.
Nouvelles entreprises > Planification.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
New business enterprises > Planning
New products
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Introduction: why today's entrepreneurs need to read this book
  • The end of business plans
  • The new way: the leanmodel framework
  • Ideas are great but business models rule
  • Lean resources, less is more
  • Rapid prototyping, right now
  • The whole customer truth
  • Entrepreneurs have a new investor : the crowd
  • Opportunity is here and everywhere
  • Entrepreneurs who tried to fail fast and won big
  • If you want to be an entrepreneur, be one
  • Recommended reading, my favorites
  • Appendix: about the author
  • Index.

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