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Fail fast or win big : the start-up plan for starting now /

-- costly. -- connect with real customers and determine quickly whether their idea is -- entrepreneurs who set out to fail fast and ended up winning big, this ground breaking guide reveals how the right kind of risk can really pay off.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Schroeder, Bernhard (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : AMACOM - American Management Association, 2015.
Edición:First Edition.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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504 |a Includes bibliographical references and index. 
505 0 |a Introduction: why today's entrepreneurs need to read this book -- The end of business plans -- The new way: the leanmodel framework -- Ideas are great but business models rule -- Lean resources, less is more -- Rapid prototyping, right now -- The whole customer truth -- Entrepreneurs have a new investor : the crowd -- Opportunity is here and everywhere -- Entrepreneurs who tried to fail fast and won big -- If you want to be an entrepreneur, be one -- Recommended reading, my favorites -- Appendix: about the author -- Index. 
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