APA (7th ed.) Citation

Gassmann, O., Frankenberger, K., & Choudury, M. (2020). The Business Model Navigator. Pearson Education, Limited.

Chicago Style (17th ed.) Citation

Gassmann, Oliver, Karolin Frankenberger, and Michaela Choudury. The Business Model Navigator. Harlow, United Kingdom: Pearson Education, Limited, 2020.

MLA (8th ed.) Citation

Gassmann, Oliver, et al. The Business Model Navigator. Pearson Education, Limited, 2020.