Building brand communities : how organizations succeed by creating belonging /

"An authentic brand community is more than just people buying your product or working alongside one another. This book articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships"--

Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Jones, Carrie Melissa (Author), Vogl, Charles H. (Author)
Format: Electronic eBook
Language:Inglés
Published: Oakland, CA : Berrett-Koehler Publishers, [2020]
Edition:First edition.
Subjects:
Branding (Marketing)
Brand loyalty.
Customer relations.
Stratégie de marque.
Fidélité à une marque.
branding.
BUSINESS & ECONOMICS > Commerce.
Brand loyalty
Customer relations
Online Access:Texto completo (Requiere registro previo con correo institucional)

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Texto completo (Requiere registro previo con correo institucional)

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